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Research papers

The role of broadcasting research in the development of the BBC’s daytime television service

The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson
Company: British Broadcasting Corporation (BBC)
June 15, 1987
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Citation

McCron, Laughton, Day and Lamalson (1987a, June 15). The role of broadcasting research in the development of the BBC’s daytime television service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-broadcasting-research-in-the-development-of-the-bbc-s-daytime-television-service


Research papers

The use of postal questionnaire measures in international research

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1984
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Citation

Cooper, A. (1984a, June 15). The use of postal questionnaire measures in international research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-postal-questionnaire-measures-in-international-research


Research papers

Britain at its best

The main body of the paper is concerned with the research programme that was mounted in relation to the £2½ million campaign, 'Britain at its Best', which can be regarded as one of the most successful corporate-image advertising campaigns ever...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Paul H. Drake, John A. Samuels, John C. Penny
Company: British Broadcasting Corporation (BBC)
August 23, 1981
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Citation

Drake, Samuels and Penny (1981a, August 23). Britain at its best. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/britain-at-its-best


Research papers

The child audience for radio and television

Broadcasting lays an adult world open to any child who can turn a switch, displaying this world effortlessly, vividly and for the-most part uncritically. The more television takes over from radio as the main broadcasting medium, the greater the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Frederic H. Littman
Company: British Broadcasting Corporation (BBC)
June 15, 1961
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Citation

Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-child-audience-for-radio-and-television